← All our workCommercial fit-out · Chelmsford, Essex

Prime Interior Services

A fit-out firm that finally looks as good as its fit-outs.

1new hire: the Prime Bee
Cat A + Bfit-outs, concept to completion
4brand, guidelines, capability statement, web assets
Prime Interior Services posters
The brief

Big-name clients. A brand that hadn’t caught up.

Prime had already made a name for themselves in commercial fit-outs, with a track record of stunning projects for major clients like Ninety One, Sweaty Betty, Wolverine and Gerald Eve. The work had grown up. The brand hadn’t. They wanted a fresh look, built on something that actually meant something.

  • A fresh look for a firm that had outgrown its old one
  • Meaningful foundations, not a passing trend
  • Credible in front of corporate and public-sector clients
What we made
The Prime Bee mark

Meet the Prime Bee

Bees are the best builders in the animal kingdom. Precision, coordination and spaces that work for everyone inside them. Sound familiar? Two wings and a striped body make the mark.

Backed by actual maths

The Honeycomb Conjecture shows a beehive is the most efficient structure in nature. A decent bar for an office fit-out.

The full kit

New brand guidelines, a capability statement built to win tenders, and a full set of assets for their new website.

Colour + type
Prime Dark Green
Prime Light Green
Black
White

Two greens, Prime Dark Green and Prime Light Green, backed by black and white. Calm, confident and a long way from hard-hat yellow. Bold choice for a bee.

On the job

The brand out in the wild: on the van, on site and in customers’ hands.

Prime business cards
Prime business cards
Prime capability statement
Prime capability statement
Prime banners
Prime banners
Prime screen graphics
Prime screen graphics
Prime lanyard
Prime lanyard
Prime polo shirt
Prime polo shirt
What happened next
“Can not recommend these guys enough.”

“Can not recommend these guys enough, they carried out an amazing job designing our new logo, company re-branding and putting together a capability statement. They understood my vision and interpreted my views very well and were very patient with me when I wanted to make changes. The whole process from initial discussions to the final outcome was seamless and professional. Their design knowledge and attention to detail were exceptional, I would look forward to working with them again in the future.”

Kelly Mowles, Prime Interior Services

A transformational rebrand, starring the Prime Bee. Prime now has one consistent identity across business cards, lanyards, workwear, banners, signage, a capability statement and their new website. They walk into tenders looking like the firm they already were.

Build me one like PrimeSee the packages
Next upBM Plumbing + HeatingBrendan went it alone. We made sure it didn’t look like it.→

Your turn.

Fixed prices from £995 + VAT. Tell us about your business and we’ll email everything over the same day.

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